![]() If not, don’t worry! As we’ve said, we will go through each part of the logo creation process step by step, so it is easier to follow and take notes.īefore we start, we would like to note that there are three main ways how you can create a personal logo. It would be ideal if you've already decided on a name or symbol that you would like to include in your logo. It can also contain the name of your website, your product, your business name, or your personal name. The difference between a company logo and a personal logo is that the personal logo should also contain elements of your character and be a great representative of your work.Ī personal logo should be memorable and easy to recognize. Just like any logo, a personal logo is made up of different design elements that you want to represent the brand and its values. Once you start interacting with potential customers and audiences, your personal logo will reinforce your personal brand and how you want to be perceived. You are the one that defines your own brand, and the personal logo is what defines you as a brand. ![]() The personal logo that you create will be an extension of you as an artist, graphic designer, writer, and so on. What is a Personal Logo?Ī personal logo is your own brand. When you build your brand, it's crucial to have a personal logo that you can use for different aspects of your brand, from business cards to your social media channels. 04.Personal branding, as the term suggests, is all about yourself and your personality transformed into a brand. ![]() The success of a brandmark, however, does rely on audiences knowing what the symbol means, so it’s a tricky thing to pull off for all but the best-known brands. Using only a symbol to explain your brand also has obvious advantages when it comes to serving a global market, as it can (in theory) be instantly understood everywhere in the world. This principle can be seen, for example, in social media, where a symbol like the Twitter bird, the Snapchat ghost or the Instagram camera icon encourages people to share content they’ve encountered on a website almost unthinkingly. Famous examples include the Apple silhouette, the Target bullseye, the Nike ‘Swoosh’, the Red Cross symbol and the WWF panda.Ī brandmark can be a great way for audiences to form a psychological connection to your brand, as the brain responds on a deeper, more instinctive level to an image than written text, which needs to be interpreted. This version of the Twitter bird, originally created by Simon Oxley, was created by Doug Bowman in 2012Īlso known as a pictorial mark, a brandmark contains no text but is an image, icon or symbol that represents the company or brand. That’s less of an issue when it comes to designing a. The challenge with both lettermarks and wordmarks, however, is to make them distinctive enough visually that they become instantly recognisable. ![]() Shortening a long company name to initials will also make it easier for your audience to remember your logo and name, especially in global markets. This is an especially important consideration when it will need to shrink down to tiny sizes on mobile devices, for example. ![]() Famous examples include the logos for Cable News Network (CNN), Home Box Office (HBO), the National Aeronautics and Space Administration (NASA), Procter & Gamble (P&G), and Electronic Arts (EA).Īs these examples suggest, a lettermark is a good choice for a company whose name is difficult to pronounce, or too long to work as a logo in most media. The CNN logo was designed by the late Anthony Guy Bost in 1980Īlso known as a monogram logo, a lettermark logo is again made of text, but based on the initials of the company or brand, rather than its full name. ![]()
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